The Bright Red Heart of Almere’s City Mall

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http://www.rosco.com/spectrum/index.php/2015/11/the-bright-red-heart-of-almeres-city-mall/
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The City Mall located in Almere, Netherlands houses multiple shopping and service-related businesses, and has become a pulsating, futuristic space in the heart of the city. As with many architectural projects of this size and stature, designers and developers look for striking, yet functional elements that serve as statement pieces within their projects – and the Almere City Mall was no different.

At the center of the Mall’s pavilion, shining out like a beacon in the night, is a bright red staircase connecting the upper and lower levels of the shopping center. This bold statement is the work of master-architect Rem Koolhaas from OMA who contacted Gerrit Schottert at Lumen Solutions looking for something that “would work in an outdoor environment, was slimline and would install easily into the frame’s structure.”  Koolhaas ended up selecting 120 of Rosco’s new Custom LitePad RGB LED fixtures to beautifully illuminate the staircase that escorts shoppers from the areas below ground, to the vibrant outdoor landscape that is the City Mall of Almere.

The LitePads Koolhaas chose were the right choice both aesthetically and operationally. The installation faced a unique set of challenges, as the LitePads needed to withstand the elements of Almere’s cold and humid location on the Dutch coast, as well as the regular jet washer cleaning by the Mall’s maintenance staff.   Additionally, the LitePads needed to be installed flush to the underside of the stairs, yet still allow space for power and dimming controls. The robust, durable design of the LitePads, along with their slim 10mm profile made them the perfect choice for this project.

In the end, Rosco LitePad RGB helped Koolhaas and his design team turn an ordinary staircase into a breathtaking experience at the heart of the City Mall.

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Steve Ramos

About Steve Ramos

Architectural Market Manager: Steve started with Rosco in October of 2005 as a Business Development Manager for the UK market. Steve has been the project specialist for Rosco’s architectural products since 2009 and has become extremely familiar with the marketplace for architectural lighting. Look to Steve’s posts for lighting trends and how our unique product offering is pushing the envelope in architectural lighting projects.