Content Marketing Manager: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. In that time, his knowledge of Rosco's products and how they're used in each of our marketplaces makes him well suited for bringing the stories in Spectrum to life.

Author Archives: Joel Svendsen

The First 100 Years: From Gel & Foggers To Paint & Rotators – Adding the Rest of the Range

In this final Spectrum chapter examining Rosco’s 100 year history, we continue to look at the events that influenced Rosco’s development and, in turn, shaped our industry. So far, we’ve learned how Rosco got its start and how gel, gobos and fog machines were introduced. As of today, we have several hundred products from ten…

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Happy Holidays from Rosco Spectrum

Rosco LitePad helped add some holiday glow to an unloved Christmas ornament on our family Christmas tree this year. We have two vintage beeswax ornaments that were sent to us from family. Due to their heirloom status we feel obligated to put the ornaments on the tree, but they end up looking awkward  because they…

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Spectrum Wavelengths: Bono and The Color Red

Bono and the color red have been thrust onto the stage of my awareness from three different sources recently. This Bono – Red Convergence seemed like just the inspiration we needed to start a series we are calling Spectrum Wavelengths, where we’ll pick a color from the spectrum and examine how it’s being used on…

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LitePad HO+ and Axiom: Product Upgrades Born out of Customer Feedback

Rosco launched its award-winning line of LitePad lighting fixtures back in the spring of 2007. Since then, LitePad has delivered lighting professionals an LED based light source that was slim enough and light-weight enough to hide or mount everywhere they needed a little extra soft, indirect light in the shot. Since then, we have made…

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The First 100 Years: The Miller Years

As we enter the final months of Rosco’s centennial celebration, we continue to look at the events that influenced Rosco’s development and, in turn, shaped our industry. The Rosco as we know it today began to take form in the latter half of Rosco’s hundred year history under the leadership of Stan Miller. Read on…

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Low Lying Fog

One of the videos on our Rosco YouTube Channel illustrates how to create low-lying fog using a Rosco Fog Machine and the Rosco Cold Flow. The video was posted up just in time for Halloween, which is an obvious time for using low lying fog to create a creepy effect. Low lying fog is also…

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Happy Halloween from Rosco Spectrum

When you work for Rosco, Halloween is the best holiday of the year! It’s the one time of year we get to show off to all of the muggles (non-entertainment folk) what we do. When the cheapo fog machines hit the Target/Wal-Mart shelves, we get to turn to our friends and loved ones and say…

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Following Up – Revisiting “Falling For Eve” from Stan Schwartz

Not long ago, I wrote a post here, offering my thoughts on the remarkable lighting and set design by, respectively, Herrick Goldman and Beowulf Boritt.  Within a week or two of its appearance, David Barbour reviewed the same show in the magazine he edits “Lighting & Sound America”.  The contrast between our articles is worth…

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Creative Cubicles

Last month ETC posted a great story on their blog Light Minds Think Alike showing photos of how the people at ETC personalize their workspaces.  The saying “Great companies are comprised of great people.” is true and can extrapolate into “Creative companies are comprised of creative people.”   ETC’s blog introduced its readers to the creative…

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