Content Marketing Manager: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. In that time, his knowledge of Rosco's products and how they're used in each of our marketplaces makes him well suited for bringing the stories in Spectrum to life.

Author Archives: Joel Svendsen

The First 100 Years: The Miller Years

As we enter the final months of Rosco’s centennial celebration, we continue to look at the events that influenced Rosco’s development and, in turn, shaped our industry. The Rosco as we know it today began to take form in the latter half of Rosco’s hundred year history under the leadership of Stan Miller. Read on…

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Low Lying Fog

One of the videos on our Rosco YouTube Channel illustrates how to create low-lying fog using a Rosco Fog Machine and the Rosco Cold Flow. The video was posted up just in time for Halloween, which is an obvious time for using low lying fog to create a creepy effect. Low lying fog is also…

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Happy Halloween from Rosco Spectrum

When you work for Rosco, Halloween is the best holiday of the year! It’s the one time of year we get to show off to all of the muggles (non-entertainment folk) what we do. When the cheapo fog machines hit the Target/Wal-Mart shelves, we get to turn to our friends and loved ones and say…

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Following Up – Revisiting “Falling For Eve” from Stan Schwartz

Not long ago, I wrote a post here, offering my thoughts on the remarkable lighting and set design by, respectively, Herrick Goldman and Beowulf Boritt.  Within a week or two of its appearance, David Barbour reviewed the same show in the magazine he edits “Lighting & Sound America”.  The contrast between our articles is worth…

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Creative Cubicles

Last month ETC posted a great story on their blog Light Minds Think Alike showing photos of how the people at ETC personalize their workspaces.  The saying “Great companies are comprised of great people.” is true and can extrapolate into “Creative companies are comprised of creative people.”   ETC’s blog introduced its readers to the creative…

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DOUBLE RAINBOW ACROSS THE SKY! – FULL ON update

It’s good to be relevant! Today, mashable.com released a story about lovable Paul Vasquez ‘cashing-in’ on his new iPhone App: mashable.com/2010/09/21/double-rainbow-iphone-app The $0.99 app allows you to add a translucent double rainbow to photos you’re taking with your iPhone. It’s not exactly the most useful iPhone app, but as mashable.com says – the app does…

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DOUBLE RAINBOW ACROSS THE SKY!

Okay – so with a name like Spectrum, I feel we would be remiss if we didn’t comment on this news story. For those who haven’t seen it – one of the most viral videos on YouTube the past several months has been Hungrybear9562’s (aka Paul Vasquez) joyous video of a – you guessed it…

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Sharpening Your Eye For Detail

You might already be familiar with Rosco’s LitePad, a slim profile light that creates a soft, even source of light. Its unique features make if perfect for many different situations. In architectural and retail lighting, in still photography and in film/video sets, it’s a simple, fast and economical solution. The photo below shows how a…

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