Joel Svendsen

Content Marketing Manager: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. In that time, his knowledge of Rosco's products and how they're used in each of our marketplaces makes him well suited for bringing the stories in Spectrum to life.

Author Archives: Joel Svendsen

Background Info On The 2020 ADG Award Nominees

A list of the 2020 ADG Award nominated projects that utilized Rosco Backdrops to create the background imagery in their production design.

Film, Television and Broadcast Joel Svendsen December 12, 2019 Questions?

How The Rosco Braq Cube^® Became The Footlight Of Hadestown

Lighting Designer Bradley King explains why and how he chose the Rosco Braq Cube 4C as the footlights in his his Tony Award®-winning lighting design for the hit Broadway musical “Hadestown.”

Entertainment Lighting Joel Svendsen November 6, 2019 Questions?

MIXBOOK™ A Digital Swatchbook For Previsualizing LED Color

Engineered by the LED lighting and color experts at Rosco, MIXBOOK is the world’s first digital swatchbook for lighting professionals to evaluate the LED color choices.

Rosco - The Company Joel Svendsen October 31, 2019 Questions?

Finding Color Inspiration With The Rosco Color Of The Week

Lighting Designer Robinson Wilson allows the Rosco Color of the Week posts he sees on our Facebook page to inspire him to try new colors and color combinations in his work.

Entertainment Lighting Joel Svendsen September 24, 2019 Questions?

10 Things You Need To Know About MIX^® 2.0

Using nearly 1.5 years of feedback from filmmakers in the field – we are releasing a number of fantastic updates and upgrades for our DMG Lumière MIX LED technology.

Film, Television and Broadcast Joel Svendsen September 12, 2019 Questions?

Five Reasons To Add DMG Lumière SWITCH LED Lights To Your Kit

Director of Photography Stuart White has a set of DMG Lumière SWITCH LED fixtures. He shared with us the five reasons why those lights are on almost every production he works on.

Film, Television and Broadcast Joel Svendsen August 29, 2019 Questions?

Capturing Authentic Emergency Vehicle Lighting Effects With DMG Lumière MIX^®

We shot a video that showcases the Emergency Vehicle effect built into our DMG Lumière MIX LED lights and how that effect can be used during a nighttime exterior, car chase shoot.

Film, Television and Broadcast Joel Svendsen July 18, 2019 Questions?

Adagio Tour™ Continues To Roll Out The Competition Floor For Leap!

Drew Vamosi, Executive Director of Leap! National Dance Competition, explains why he chose Rosco Adagio Tour dance floor for his touring dance competition and how it continues to perform eight seasons later.

Dance Joel Svendsen July 9, 2019 Questions?

Braq Cubes^® Illuminate Bob’s Petite Theater At Oxy Arts

Several Rosco Braq Cube 4C LED fixtures were installed inside the new Oxy Arts venue in Los Angeles. One of the first programs they lit up was a residency from the world-famous Bob Baker Marionette Theater.

Entertainment Lighting Joel Svendsen June 27, 2019 Questions?

An Ode To Marley Floor

An examination of why the marley floor inside a dance studio is important, and why choosing the right marley floor is just as important.

Dance Joel Svendsen June 4, 2019 Questions?