Content Marketing Manager: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. In that time, his knowledge of Rosco's products and how they're used in each of our marketplaces makes him well suited for bringing the stories in Spectrum to life.

Author Archives: Joel Svendsen

Bridezillas – Let us hear you roar! Be the first to use our new Design-Your-Own Wedding Gobo web site and you could win a prize from Rosco!

Happy Valentine’s Day! If you are one of the lucky people who become engaged over this day of love, within minutes your mind will begin planning for your “special day”. Modern brides and grooms have so many choices in creating their special day. The possibilities are endless as to color schemes, dress styles, reception locations…

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Spectrum Wavelengths: Yellow and the BIG GAME

In this installment of Spectrum Wavelenths, we were inspired by the BIG GAME coming up on Sunday to look at the color Yellow. We’ll examine how the color became a part of one team’s color scheme, how one particular Yellow is doing some good in our entertainment community and why the crew of GLEE chooses…

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We Call It SUPER Heat Shield For A Reason

Getting the longest life from your gel is one of the most common challenges facing any lighting professional in theatre, film, television, or architecture. Rosco manufactures a range of protective filters that not only will help prolong the life of your color filters but can also protect the subjects lit by your high temperature lighting…

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LitePad Kits: The Proper Kit for the Proper Use

As a part of our recent upgrade to LitePad HO+ and LitePad Axiom, we have also released a new range of LitePad Kits going from two LitePad Kits to nine different LitePad Kits to choose from. Today’s Spectrum post will offer some guidance to choosing the proper kit for your project and highlight how one…

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The First 100 Years: From Gel & Foggers To Paint & Rotators – Adding the Rest of the Range

In this final Spectrum chapter examining Rosco’s 100 year history, we continue to look at the events that influenced Rosco’s development and, in turn, shaped our industry. So far, we’ve learned how Rosco got its start and how gel, gobos and fog machines were introduced. As of today, we have several hundred products from ten…

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Happy Holidays from Rosco Spectrum

Rosco LitePad helped add some holiday glow to an unloved Christmas ornament on our family Christmas tree this year. We have two vintage beeswax ornaments that were sent to us from family. Due to their heirloom status we feel obligated to put the ornaments on the tree, but they end up looking awkward  because they…

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Spectrum Wavelengths: Bono and The Color Red

Bono and the color red have been thrust onto the stage of my awareness from three different sources recently. This Bono – Red Convergence seemed like just the inspiration we needed to start a series we are calling Spectrum Wavelengths, where we’ll pick a color from the spectrum and examine how it’s being used on…

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LitePad HO+ and Axiom: Product Upgrades Born out of Customer Feedback

Rosco launched its award-winning line of LitePad lighting fixtures back in the spring of 2007. Since then, LitePad has delivered lighting professionals an LED based light source that was slim enough and light-weight enough to hide or mount everywhere they needed a little extra soft, indirect light in the shot. Since then, we have made…

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The First 100 Years: The Miller Years

As we enter the final months of Rosco’s centennial celebration, we continue to look at the events that influenced Rosco’s development and, in turn, shaped our industry. The Rosco as we know it today began to take form in the latter half of Rosco’s hundred year history under the leadership of Stan Miller. Read on…

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Low Lying Fog

One of the videos on our Rosco YouTube Channel illustrates how to create low-lying fog using a Rosco Fog Machine and the Rosco Cold Flow. The video was posted up just in time for Halloween, which is an obvious time for using low lying fog to create a creepy effect. Low lying fog is also…

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